Atomic Jiu-Jitsu

MAKE JIU-JITSU VIOLENT AGAIN.

Services

Branding
Digital Design
Copywriting
Creative Direction
Apparel Design

The central element of the logo is a symbolic triangle, a powerful shape in Jiu-Jitsu philosophy, signifying strength, balance, and unity. Within this triangle, I artfully incorporated the initials “AT” to represent Adrian Trevino, the dedicated Head Instructor and owner of Atomic Jiu-Jitsu. This design not only pays homage to traditional Jiu-Jitsu symbolism but also personalizes the brand, emphasizing the leadership of Professor Adrian.

The website seamlessly integrates black and white visuals with vibrant, full-color images showcasing the influential Gracie Family. As pioneers who introduced Brazilian Jiu-Jitsu to the United States, the Gracies hold a special place in the history of the sport. Professor Adrian Trevino’s training under Master Cleber Luciano, a black belt under Royler Gracie, further establishes Atomic Jiu-Jitsu’s connection to this rich lineage. The website design reflects this history, creating an engaging and informative online presence.

Typography and layout considerations were essential to ensure a cohesive and user-friendly online experience. The design strikes a balance between modernity and professionalism, aligning with the progressive and dynamic nature of Jiu-Jitsu. Clear navigation and legible typography contribute to an overall polished and inviting aesthetic.

The branding and website design for Atomic Jiu-Jitsu successfully capture the spirit of Jiu-Jitsu philosophy, paying tribute to tradition while emphasizing the school’s unique connection to the Gracie Family. The combination of a symbolic logo, personalized initials, and a carefully curated color palette creates a distinctive and memorable brand for Atomic Jiu-Jitsu.