Work done while at Upsilon Ventures
With Lakeside at Prospect Park as one of its main venues, Upsilon Ventures was in a unique position to provide a one-of-a-kind experience. Guests were immersed in color, art and nature through various mediums, while still being able to participate in the main attractions that made Lakeside the successful experiential destination it was.
The beauty and wonder of Spectacle showed guests how to see a familiar thing in a new way. For one week, Lakeside became an optical extravaganza. People were able to see, touch, and interact with a number of onsite activations. Marketed towards those who dare to dream, Spectacle heightened the ocular nerves and left guests buzzing about their experience for seasons to come!