Grammy Park Music Festival

Work done while at Upsilon Ventures.

Proposed concepts for GRAMMY Park, a five-day music experience located in Prospect Park, Brooklyn.

The majority of the concepts were based around the number FIVE; FIVE BOROUGHS, FIVE DAYS, FIVE SENSES, FIVE BARS, FIVE STRINGS. The bars are intended to represent the event as a whole, a container that bookends the festival. The strings are the experience one will have at the festival.

In collaboration with Motion Designer Katy Denning (, and fellow Designer Cassandra Boler (, the identity, brand voice, brand guidelines, all motion graphics (teasers), and all onsite activations and experiential design were developed.

*We don’t own the rights to the images and/or video produced (all materials were intended to inspire a brand, and were shown internally)