Brunswick Towers

Rebrand of Brunswick Towers Residential Building located in Journal Square, a neighborhood in Jersey City, NJ. This building was originally used as a laundry facility in the early 1900s. We were inspired by this history, as well as the neighborhood in which Brunswick Towers is located.

To make it easier for residents and guests to identify which floor they are on, we utilized photographs from the Jersey City archives to bring a sense of nostalgia back to the building, allowing them to reflect on the history of this great city.